Berry

Berry was a startup venture seeking to streamline the online grocery shopping experience for those with nutrition-reliant health needs by means of a digital shopping assistant. As the founding engineer at Berry from Jun–Nov 2021, my responsibilities included the development of our primary product, a Google Chrome extension performing personalized nutritional analysis on online shopping sites, the construction of static webpages for the company, the creation of Berry’s brand identity, and the design of UI prototypes for the extension and web application.

Sponsored by Princeton University’s Keller Center for Entrepreneurship, Berry was one of the seven student ventures selected by the University to participate in the 10-week eLab Startup Accelerator program during the summer of 2021, over which course I gained a concrete foundation of entrepreneurial skills and knowledge through advising with veterans of venture capital and our own experiences in marketing, outreach, development, and financing.